Saturday, March 26, 2011

The Smart Cover the iPad 2 be truly "magical"?



The race is on! The iPad 2 is now available in major retail outlets since Friday. And for most new users, the iPad 2 is already dressed for the summer ...Although the American firm is confident about the sales of its shelf, it remains quiet for now on its figures, Apple should sell its shelves fairly quickly and is already planning a new wave of supply in two weeks (stock restriction obliges! ). However iPad 2 may well be stealing the spotlight rather quickly by the accessory light that accompanies it: the seductive Smart Cover with 10 colors. 
We know that Apple practical comfortable margins on its core products (MacBook, iPod, iPad, ...), but the real business is mostly about the accessories that complement the equipment with margins of up to 75 to 80%.
To sell the most possible cases, the U.S. firm has a simple technique: the iPad to white before the first days of sale. More "vulnerable" than the black version, the Smart Cover will naturally complement the invoice during checkoutApple plans to sell 36 million iPad 2 in 2011 and assumes that 60% of buyers of the Smart Cover equip themselves to protect their valuable shelf.
With a price advertised for $ 39, Apple could reach one billion dollars in sales only through the sale of Smart Cover, and about 800 000 million margin directly into the pockets of Steve.
Like what the plastic is fantastic!




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